48 Hours

Ford

ROLE

Director & Art Director

Overview

Part of the Ford 48 Hour series, we spend 2 days with Carolina Paredes as she finishes up a new bike.

Team

Team

Director

Jacob Norremark

Jacob Norremark

Cinematographer

Cinematographer

Christopher Clark

Christopher Clark

Editor

Editor

Charlie Porter

Charlie Porter

Sound Design

Scott Szabo

Scott Szabo

Producer

Jake Freeman

1st AD

Lynn Norton

Colorist

Daniel De Vue

Agency

Wieden + Kennedy

As a mechanic, welder and biker, among many other things, Carolina finds her joy in the act of building, breaking and rebuilding stuff — again and again and again. Over 2 days we see Carolina race against the clock to finish her new bike, while contemplating why she's so obsessed with building in the first place.

As a mechanic, welder and biker, among many other things, Carolina finds her joy in the act of building, breaking and rebuilding stuff — again and again and again. Over 2 days we see Carolina race against the clock to finish her new bike, while contemplating why she's so obsessed with building in the first place.

On this project I got to put on many different hats. I took this short-doc film from initial idea on a post-it note, as the Art Director, and all the way to final cut as the film's Director, with the help from production company Field Unit

On this project I got to put on many different hats. I took this short-doc film from initial idea on a post-it note, as the Art Director, and all the way to final cut as the film's Director, with the help from production company Field Unit

Ⓒ2025

JN

Ⓒ2025

JN

Ⓒ2025