To introduce the world to this groundbreaking innovation, we created a powerful launch film featuring the Gallaudet football team — an all-deaf university that invented the huddle more than a century ago. Then we found an epic, iconic track with the perfect message to convey the emotional sentiment: Sound of Silence by Simon & Garfunkel. Not only is the song about the consequences of being unable to communicate, Paul Simon himself has in recent years dealt with hearing loss and resonated with the endeavor.