Nature Calls
Huggies
ROLE
Copywriter
Overview
We were asked to launch Huggies New Leaf, a new super soft and plant-based training diaper. But launching during a pandemic comes with certain… challenges. Like not being able to have kids on set. Instead, we created a playful, animated brand universe to teach kids and parents alike that when you’re comfortable, you’re confident.
Director
Sound Design
Producer
x
1st AD
x
Colorist
x
Agency
Droga5
