Overview
A Short Documentary exploring the margins that separate winning and losing at the biggest stages in sport.
Team
Team
Director
Gotham Chopra
Gotham Chopra
Cinematographer
Cinematographer
Brian Lannin
Brian Lannin
Editor
Editor
Brady Hammes
Brady Hammes
Sound Design
Andrew Yip
Andrew Yip
Producer
Nicolas Emiliani
1st AD
Daniel Dews
Colorist
Arnold Ramm
Agency
Droga5
RUSH apparel is scientifically proven to improve performance on the court marginally. This… sounds like total advertising snake oil. So, we created a documentary to prove its legitimacy and explore the importance of marginal advantages in sports. The documentary was directed by Emmy-winning director Gotham Chopra and featured NBA star Steph Curry, Soccer star Kelley O’Hara, and Heavyweight Champion Boxer Anthony Joshua.
RUSH apparel is scientifically proven to improve performance on the court marginally. This… sounds like total advertising snake oil. So, we created a documentary to prove its legitimacy and explore the importance of marginal advantages in sports. The documentary was directed by Emmy-winning director Gotham Chopra and featured NBA star Steph Curry, Soccer star Kelley O’Hara, and Heavyweight Champion Boxer Anthony Joshua.
Under the microscope
Under the microscope
The documentary was supported by a series of product-centric spots. In just 15 seconds they broke down how Rush enhances performance by showing the apparel’s effect on the body at different magnifications.
The documentary was supported by a series of product-centric spots. In just 15 seconds they broke down how Rush enhances performance by showing the apparel’s effect on the body at different magnifications.
NBA mobile integration
NBA mobile integration
To target and educate another part of the audience, we also integrated Rush into EA Sports’ NBA mobile game. Sports games use tangible stats to show players’ skills. So we released in-game Rush versions of superstar players Stephen Curry and Joel Embiid that had their stats increased to reflect the apparel benefit — unlocking the highest numbers ever in the game. Games played with Rush Curry: 91,000,000+ Games played with Rush Embiid: 74,000,000+
To target and educate another part of the audience, we also integrated Rush into EA Sports’ NBA mobile game. Sports games use tangible stats to show players’ skills. So we released in-game Rush versions of superstar players Stephen Curry and Joel Embiid that had their stats increased to reflect the apparel benefit — unlocking the highest numbers ever in the game. Games played with Rush Curry: 91,000,000+ Games played with Rush Embiid: 74,000,000+
Ⓒ2025
JN
Ⓒ2025
JN
Ⓒ2025